Even after more than a decade, “Inside the Tornado” still companies following advice illustrated. Take example of Fusion Middleware by Oracle.
Oracle Fusion Middleware is in middle of Tornado. Oracle Fusion Middleware is Gorilla of current time and replacing TIBCO – Gorilla of past.
No SQL (Big Data) is in initial state, any standard yet to emerge so not in the tornado. Only companies who are very enthusiastic about technology have adopted.
Though, Inside the Tornado very effectively suggest marketing strategy for products/solutions which have migrated from enterprise to consumer segment but it did not cover the solutions whose evolution has happened from C2C or B2C ( Auction, Social Networking, classified advertisements).
Geoffrey A. Moore should write a book where major focus should be eBay, Facebook, Twitter, LinkedIn, Gmail, FourSquare, Gowalla, MySpace, Hi5, Bebo, Amazon, iTune, Orkut, and other similar successful or not so successful phenomena (sic!).
Oracle Fusion Middleware is in middle of Tornado. Oracle Fusion Middleware is Gorilla of current time and replacing TIBCO – Gorilla of past.
No SQL (Big Data) is in initial state, any standard yet to emerge so not in the tornado. Only companies who are very enthusiastic about technology have adopted.
Though, Inside the Tornado very effectively suggest marketing strategy for products/solutions which have migrated from enterprise to consumer segment but it did not cover the solutions whose evolution has happened from C2C or B2C ( Auction, Social Networking, classified advertisements).
Geoffrey A. Moore should write a book where major focus should be eBay, Facebook, Twitter, LinkedIn, Gmail, FourSquare, Gowalla, MySpace, Hi5, Bebo, Amazon, iTune, Orkut, and other similar successful or not so successful phenomena (sic!).
